11月30日，在2025全国文旅品牌国际传播交流大会上，贵州省台江县“村BA”成功入选中国文旅品牌出海百强案例。这一源自苗族“六月六”吃新节篮球活动的乡村体育赛事，以其独特的文化表达形式，成为中国乡土文化国际传播的创新实践。
On November 30, at the 2025 National Conference on Global Communication of Cultural Tourism Brands, Taijiang County’s“Village BA”was selected as one of China’s Top 100 Cultural Tourism Overseas Cases. This rural sports competition has become an innovative model for sharing China’s local culture with the world.
“村BA”从台盘村传统节庆篮球活动起步，现已发展成为集体育竞技、民族文化展示和乡村旅游体验于一体的综合性文化品牌。赛事期间，苗族歌舞表演、传统银饰工艺、特色民俗活动与紧张激烈的篮球比赛相得益彰，展现出当代中国乡村丰富多彩的文化生态。
Starting from a traditional festival basketball game in Taipan Village, “Village BA”has grown into a cultural brand integrating sports, ethnic culture, and rural tourism. Local folk customs blend naturally with the basketball games, showcasing the vibrant cultural landscape of rural China today.
数据显示，截至2025年11月，“村BA”相关内容在海外社交媒体平台获得广泛关注，境外媒体累计发布相关报道及视频500余篇，全球网络总曝光量突破1200亿人次。此前，该赛事凭借其独特的文化感染力，已在2023年入选“对外传播十大优秀案例”。
Data shows that by November 2025, “Village BA”content had gained wide attention on overseas social media, with more than 500 reports and videos published by foreign media and over 120 billion global online impressions. Its cultural impact also earned it a spot among the “Top 10 Cases in International Communication”in 2023.
与会专家认为，“村BA”的成功得益于其扎根群众参与、深植乡土文化、善用现代传播的创新发展模式，为国际社会观察中国乡村发展提供了独特窗口，成为展示中国式现代化实践成果的重要载体。
Experts noted that “Village BA”succeeds by grounding itself in public participation, local culture, and modern communication. It provides a unique lens for the world to observe rural development in China.
台江县文旅部门负责人表示，“村BA”实现了传统民族文化与现代体育精神的有机融合，开创了具有中国特色的乡村文化传播路径。未来将以此次入选为契机，进一步深化品牌建设，通过优化赛事体系、创新传播方式，向世界讲述中国乡村振兴的生动故事。
According to Taijiang’s cultural and tourism authorities, “Village BA” integrates traditional ethnic culture with modern sportsmanship, creating a uniquely Chinese pathway for rural cultural communication. Building on this recognition, the county plans to strengthen the brand to share compelling stories of China’s rural revitalization with the world.
贵州日报天眼新闻记者 李钰
